Lectures, workshops, field work, company visits, presentations/pitching, open-book eExam, reflective learning assignments. Cooperation with the Kempten University and Breda University, if there is no COVID-19 restrictions Intensive week in 19 - 25.4.2021 in Rovaniemi and in Kempten. Students can choose the place.
In addition to lecture materials, the below materials are covered An article written by Seppälä-Esser, Raija: Customer experience in hospitality and tourism –a cross-cultural perspective Kempten University of Applied Sciences An article written by Mossberg, Lena: Extraordinary Experiences through Storytelling (year 2008) The book chapter 3. Emotions, Values and Needs as Motivators of Behavior, published in Concept- and Product Development in Tourism written by by Han Boers and Marijke van Wijngaarden (year 2011) and other material related to the themed commission
80% Contact teaching, 20% Distance learning
Cooperation with tourism related companies and organizations.
Rantavitikka, Jokiväylä 11, Rovaniemi
Cooperation with the Kempten University and Breda University, if no COVID-19 restrictions. International group of students.
28.03.2022 - 15.05.2022
5 ECTS = 133 hours of student work.
01.10.2021 - 16.03.2022
To give the students the knowledge and theory on designing staged/choreographed/acted experiences, storytelling and online experiences and services and pricing the experiences. For the student: •staged/choreographed/acted experience design (theory and workshop) •storification and storyscaping •authenticity •customers path design •customer groups and understanding •Development part: Taking over the commission; to make real goals, to plan the development work and realize it •Source literature; Professional, research based and scientific literature targeted to the theme of the development project.
Rovaniemi, spring 2021
Please contact the teachers.
Excellent skills Student has an excellent command of the theoretical content of the study unit and is able to apply it fully in practical learning exercises. Student participates in the study process actively and shows analytical, reflective and critical approach in all his/her activities. All the assignments are performed according to the instructions. Good skills Student has a good command of the theoretical content of the study unit and is able to apply it mostly in practical learning exercises. Student participates in the study process quite actively and shows somewhat analytical, reflective and critical approach in most of his/her activities. All the assignments are performed mostly according to the instructions. Satisfactory skills Student has a satisfactory command of theoretical knowledge of the study unit and is able to apply it only partly or not at all in practical learning exercises. Student participates in the study process seldom and shows very little or no analytical, reflective and critical approach in his/her activities. The assignments are not fully performed according to the instructions. Fail The student does not complete the assignments according to the instructions or does not attend the learning situations at all. He/she does not pass the assignments and/or the exam as required.
Petra Paloniemi, Teija Tekoniemi-Selkälä
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